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ENTREPRENEURSHIP AND MANAGEMENT INNOVATION IN MARKETING: CASE STUDY OF TANISHQ

BY ROBIN GHOSH (ECONOMIST) KOLKATA, 3 JUNE 2023: We keep on getting messages that to corner larger market share in this volatile market place – we must reinvent market strategy with skillful and innovative marketing tactics. What are innovative marketing tactics? Simply said, it reaches the customer’s mind in the quickest possible way and help

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ENTREPRENEURSHIP AND MANAGEMENT : ENCHANTING THE CUSTOMERS: HOW DO YOU DO THAT?

BY ROBIN  GHOSH (ECONOMIST) KOLKATA, 8 JUNE 2023: You have built up your brand – but it is not captivating the market. You are not able to figure out why. Your Facebook post, your advertising campaign, your marketing ensembles are not evoking intense emotions in the mind of the customer. why? Studies are available which

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