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ENTREPRENEURSHIP AND MANAGEMENT : PRECISION MARKETING: HOW DO YOU DO THAT?

BY ROBIN GHOSH ( ECONOMIST) KOLKATA, 9 AUGUST 2023: Have you heard of ChatGPT? Have you heard of DALI.E ? If you have not – google – and learn about it. Marketing of products and services is undergoing a revolutionary development – it is increasingly becoming technology intensive – precision oriented – and hyper personalized. […]

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ENTREPRENEURSHIP AND MANAGEMENT : DEVELOPING ADVERSITY QUOTIENT: SKILL TO FACE UNCERTAINTY AND BUSINESS CHALLENGES

BY ROBIN GHOSH ( FORMER CHIEF ECONOMIST, BENGAL CHAMBER OF COMMERCE AND INDUSTRY) KOLKATA, 10 SEPTEMBER 2023: If you are in business, you have to face adversity. You have to have mental strength and stamina to face a volatile and uncertain world. Here is an interesting narrative of a person who started a business with

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